The demand for Autographed Hollywood Memorabilia
No matter what piece of autographed entertainment memorabilia you are after, you can always be rest assured that somebody somewhere is going to be selling it. But the obvious question is, who are these organisations and are they trust worthy enough to put your hard earned dollars across to them. Based upon our research, we have found hundreds of questionable so called collectors selling literally thousands of items that seem to have an endless supply of rare pieces of autographed memorabilia.
I think the reality of this industry is good old fashion business to business relationships. The customer needs to trust the organisation that they are dealing with. And in return, the organisation needs to be behaving ethically in regards to the laws of the land. This is of paramount importance because on many occasions the customer is usually parting with a large some of cash of high end entertainment memorabilia.
The quality of customer service is the key differentiator between good, bad and indifferent collectors companies. Good quality customer service keeps customers coming back; bad customer service drives customers away, taking their friends, family and workmates with them. All else being equal, good quality customer service gives the edge over competitors. Quality customer service entails providing efficient, quick and friendly service, building strong relationships with customers, handling complaints quickly and responding to customers' issues on time. Quality customer service is the best way to keep customers coming back, thus ensuring long-term success.
Good customer service means helping customers efficiently, in a friendly manner. It's essential to be able to handle issues for customers and to do your best to ensure they are satisfied. Providing good service is one of the most important things that can differentiate your business from its competitors.
And the very same applies to the memorabilia industry. Believe it or not, its not always about the Certificate of Authenticity. It's really more about the reputation of the business that is selling the item with proven provenance to help substantiate and back it up.